In the bustling heart of Far East Asia, a visionary storyteller rises. Iwata Sam aka LIU is an award-winning writer-director in film and commercial festivals whose narratives transcend the ordinary. Once the enigmatic force behind M&C Saatchi’s TV division from 2013 to 2019, he now helms 38pro Film Ltd., weaving compelling stories and crafting cinematic experiences that blur the lines between reality and imagination.

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With over two decades of experience in the Asian markets, he has collaborated with a constellation of high-profile stars, including Cindy Crawford, Nicole Kidman, Karlie Kloss, Alessandra Ambrosio, Manny Pacquiao, Alex Lundqvist, Clement Chabernaud, Parker Gregory, Maggie Cheung, Gao Yuanyuan, Yang Mi, Lareina Song, Zhou Xun, Zhang Ziyi, Dilraba Dilmurat, Sun Li, Hu Ge, Chen Kun, Tong Dawei, Zhong Hanliang, Zhang Yixing, and the eclectic band Pet Conspiracy.

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His impressive client roster spans global and regional giants such as AEGON THTF Insurances, 'American Standard,' "ANTA Sports Products Limited,"  'Ballantine’s,'  BYTON,  Carslan,  Castrol, Cetaphil,  "Chow Tai Fook,"  Clé de Peau Beauté,  Coach, Crystal Galleria by FuBan, 'Dove,' "Estee Lauder," "FILORGA,"  Hang Long Properties,  Huarun Paint,  JingDong, K-Boxing, Kang Shi Fu, Lancôme, Lenovo,  MAGNUM, Microsoft, NACA Pre-wedding Photo Service, Panasonic,  "Piaget,"  "Platinum Guild International,"  SGMW BaoJun,  Shuion Land Properties,  Shiseido, Tsubaki,  Sony, SSCAC, TMall, UNIQLO,  ZhenGongFu,  ZhenJiu, and more.

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 "Global Client";  'Asian Pacific Client';